The brief
The team did not need another generic AI workshop. It needed a translation layer: where AI could save time, where it created risk, and how to build working habits that fit stakeholder-sensitive work.
What AI4comms would focus on
Enablement would be built around the team's actual work rather than abstract tooling demos.
- Rewriting recurring drafting workflows around realistic AI support
- Training sessions built around live task patterns
- Prompt patterns that reflect communications judgment, not generic templates
- Guidance on when to stop, review, or escalate
Why it matters
Enablement is only useful when it changes Monday morning behaviour. A strong program turns curiosity into repeatable judgment, not confidence theatre.